“This puts India in the top 20 markets for user-created playlists on the platform,” Amarjit Singh Batra, managing director, Spotify India, told Hindustan Times. More than 150,000 playlists are created by Spotify users in India, every day. But there is a reason for Spotify’s confidence. Here, Spotify has to contend with rivals it is familiar with globally, including Apple Music and Amazon Music, while there also popular Indian platforms including Wynk and JioSaavn. While the streaming platform does not share user base figures for countries, the latest numbers from Q4 2021 saw a 165% increase in premium subscriber base in the quarter alongside an 18% increase in monthly active users – an important ingredient of that growth was the strong showing in India and Indonesia, something Spotify clearly alluded to. Global music streaming platform Spotify has completed three years in India, much of it coincided with the coronavirus pandemic, and the work from home and online classes for students that followed.
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